Miami is the most complex commercial market in Florida
Miami's commercial real estate market is unlike any other in Florida. International capital, Latin American tenant demand, a migration wave of financial services firms post-2020, and a densifying urban core have created a market with extreme pricing across submarkets, high leverage on the landlord side in trophy product, and meaningful opportunity in less-covered submarkets.
Tenant representation in Miami has to be built on real-time information. The market moves too fast and too irregularly for a broker without continuous deal exposure. Justin represents Miami tenants across every major submarket — office, retail, and industrial.
Miami submarkets Justin covers
Brickell
Class A Trophy · Finance · Family Office
South Florida's premier Class A office submarket. Global financial firms, family offices, alternative investment, legal. Trophy tower rates $75–$110+/SF FSG. Extremely tight vacancy on trophy; secondary product more negotiable.
Downtown Miami
Class A & B · Legal · Government
Courthouse district, legal community, government. Mix of Class A towers (Southeast Financial Center, Miami Tower) and older Class B. Rates $50–$85/SF FSG on Class A.
Wynwood & Design District
Creative Office · Destination Retail
Creative office, tech, marketing agencies. Destination retail and F&B. One of the most in-demand submarkets post-2020. Office $55–$80/SF FSG; retail $75–$200/SF NNN.
Coral Gables
Class A · Latin American Business
Alhambra Circle, Miracle Mile, Ponce corridor. Heavy Latin American business presence, international tenants, legal and financial services. Office $42–$62/SF FSG; retail $55–$130/SF NNN on Miracle Mile.
Doral & Airport West
Corporate HQ · Flex · Trade
Corporate regional headquarters, flex office, import/export operations. Strong Latin American business presence. Office $34–$48/SF FSG; flex $16–$22/SF NNN; industrial $14–$18/SF NNN.
Aventura & North Miami Beach
Mall-Anchored Retail · Office
Aventura Mall corridor, Biscayne Boulevard. Strong Latin American retail demand, luxury and specialty retail, professional services office. Office $36–$52/SF FSG; retail $45–$120/SF NNN.
Coconut Grove
Boutique Office · Neighborhood Retail
Boutique and creative office, neighborhood retail and dining. Smaller floorplates, lifestyle tenant base. Office $44–$65/SF FSG.
Medley & Miami Lakes
Class A Industrial · Logistics
Primary Miami-Dade logistics corridor. Class A 32'–40' clear distribution, e-commerce fulfillment, logistics. Rates $14–$18/SF NNN.
What's distinctive about Miami tenant representation
Latin American business dynamics
Miami is the functional commercial center for Latin American business in the United States. Bilingual operations, cross-border structures, international tenant credit, and different cultural deal dynamics all come into play. Justin has extensive experience negotiating Miami leases where the tenant is a Latin American parent company or a U.S. subsidiary with parent guaranty.
Extreme rate spread across submarkets
A tenant can pay $110/SF in Brickell or $42/SF in Doral for roughly similar Class A office. The right submarket selection is a major part of the value of tenant representation in Miami — the rate differential alone often exceeds the total TI and free rent concessions.
Institutional landlord sophistication
Miami Class A product is predominantly institutionally owned and institutionally represented. The landlord broker you're across the table from is sophisticated, has deep deal data, and knows the playbook. An unrepresented tenant or a tenant with a casual rep gets run over. Miami specifically requires a rep who has continuous deal flow in the exact submarket.
Retail in Wynwood, Design District, and Miracle Mile
Miami's destination retail submarkets (Wynwood, Design District, Miracle Mile) are global in reach — international brands, destination concepts, and premium F&B. Rates are the highest in Florida. The negotiation dynamics and clause structures are closer to NYC or LA than to the rest of South Florida.
Miami-specific consideration: Insurance and hurricane-related clauses matter more in Miami than elsewhere. Wind insurance allocations, casualty restoration timelines, and rent abatement during restoration are real negotiation points. Justin drafts these explicitly on every Miami lease.
How Justin approaches a Miami deal
Miami submarket selection drives everything. Before touring a single property, Justin works with the tenant to identify the three-to-five submarkets that match the business — based on tenant profile, client access, cost tolerance, and operational requirements. From there, the market search becomes focused and efficient.
Landlord negotiating dynamics in Miami are aggressive on the upside (when the landlord has leverage) and can be very accommodating on the downside (when product has lingering vacancy). Real-time submarket intel determines which posture applies to which deal.